Audience research
'There is nothing like sitting with your popcorn. You've got the shaking of the speakers and the black when the lights go down and you know the film is just about to start'. 78% of UK population are cinema goers wanting new experiences and ideas, allowing them to be able to feel emotions that they don't always feel. The medium of cinema is able to engage a different audience to that of other mediums that struggle to reach audiences such as 16s-24s. For over 100 years, cinema has celebrated and showcased the best writing, acting and storytelling talent there is. When pinpointing the unique cinema experience, cinema-goers often refer to numerous factors, such as the quality of the ads, the size of the screen, the surround sound and other 3D technology. 51% of cinema goers are women, showing a strong interest in mediums of film from women. My short film is about a female relationship between a mother and her daughter, which will hopefully be relatable to the majori...